On Thursday Bullets FC, Mighty Wanderers and Escom United took bold steps and jointly launched the sale of their replica jerseys in Blantyre.
For several years, Super League clubs have been blabbing about commercialisation and selling merchandize has always been one of the business ventures the clubs targeted.
Now this business venture is a reality and the three clubs supporters have a chance of making a quick buck from the sale of the replica jerseys and scarves among others.
The beauty of it all is that the three clubs decide to come up with a joint venture effort in promoting the replica jerseys to make sure that they get maximum revenue from the sale of the merchandize.
The three Super League giants put aside their rivalry and decided to prop up their replica jerseys which have been supplied by United States based firm Nsejjere Sports and Casual Wear.
The three clubs need to be commended for their selflessness in their effort in making sure that the business venture is successful.
They know that in unity there is strength that is why they had to do it together.
By coming together to promote the merchandise, it will ensure that there is uniformity in the supply and prices of the commodities.
Each of the clubs was free to promote their merchandise alone just like Silver Strikers are doing it in the Central Region.
Bullets and Wanderers could have taken advantage of their huge supporter base and decide to sell the merchandise alone at a desired price.
But wisdom made them realise that by doing it together they can maximise the sell of the merchandise while controlling the market.
By promoting the replica jerseys together, the price will be uniform, whether be it Escom, Wanderers or Bullets jerseys and thus avoiding monopoly.
Nsejjere Sports and Casual wear must also be commended for offering a fair deal to the Super League clubs.
There was a time when there were doubts whether the clubs would manage to pull this deal off.
The clubs also faced a challenge of how to clear the consignment due high duty charges by revenue authorities, but luckily Nsejjere Sports and Casual Wear local agent managed to come to the clubs rescue.
Now that the jerseys are on the market, I would like to encourage the three club's supporters to buy them.
This is the only way that our Super League clubs can survive without sponsors.
A very good example of how clubs can make a fortune from replica jerseys is how Manchester City's Mario Balotteli famous 'why always me' t-shirt has turned out to be a money spinner for the club.
Replicas of the t-shirt which the Man City star wore when they beat Manchester United are still selling at $20 and the clubs is set to make millions from it.
Yet low quality replica jerseys of stars like Lionel Messi, Cristiano Ronaldo cost well over $150 on internet shops like worldsoccershop.com
I hope other clubs like Tigers FC, Civo United can also borrow a leaf from Silver, Wanderers, Bullets and Escom.
In these times of economic hardships clubs must realise that relying on full sponsorship from the corporate world does not work at all.
Commercialisation is the only hope for Malawi clubs and the way to do it is by signing such deals with sport wear firms like Nsejjere.